For 16 years, CVL has been on a journey. Since our founding in 2009, we have built lasting relationships with a wide range of clients - connections grounded in trust, longevity, and reliability.
These relationships have shaped who we are today and have defined our reputation for delivering precise and effective security solutions, time and time again.
Fast forward to today and we are proud of where we’ve come and of the quality and consistency we continue to uphold. This passion runs through every part of CVL, except one: it’s visual presence.
Over the years, our company evolved, our relationships became more sophisticated, but our brand didn’t progress alongside us.
That’s why we partnered with ThisNotThat, Creative Marketing Studio - a collaboration that marked a turning point for us. Together we took a deep dive into CVL: who we are, what we believe, and what we provide. That process became the foundation on which CVL’s new look was built.
Our most important discovery was that CVL is more than just security systems. Our purpose goes beyond what technology we use. We deliver end-to-end solutions that enable our clients to operate with confidence - protecting their people, their assets, their reputations, and their peace of mind.
That insight inspired our new tagline: “Secure What Matters”.
Building on this assured momentum, we’re proud to introduce our new logo. Bold, confident, and modern, this design looks as strong as we feel as a company. The subtle interlocking of our letters ‘C’, ‘V’, and ‘L’, form our new distinctive symbol. It’s circular shape is a clever representation of our complete, connected approach.
A key part of this collaboration focussed on colour and the crucial role it plays in shaping how a brand feels. We wanted CVL to look the way it feels to us - strong, forward-thinking, and reliable. For that, every hue had to reflect those values. The result is our new signature green palette, including ‘Integrity Green’ and ‘Neon Pulse’.
The final touch was the typography: a clean, modern typeface paired with a technical mono font. Together, they communicate clarity and precision, while reflecting the technical expertise that runs through everything we do at CVL.
Our partnership with ThisNotThat didn’t change who we are, it revealed it. What we’ve created together is more than a new look, it’s the truest expression of CVL yet. It captures the trust we’ve built, the precision we deliver, and the confidence we inspire.
Our new brand is a reflection of our journey so far and a continued promise to Secure What Matters.
